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12 Major Twitter Fails You MUST Avoid!
Whether you're one of the millions now working from home, whether you'll soon be embarking on this new experience, whether you're looking forward to it or not, many people are facing the prospect of having to work from home remotely for the first time; joining the many who already have embarked upon this new way of working.
I've been working from home on and off for quite a few years now and since 2018 I've been working from home on a full-time basis.
During that time, I've picked up a few tips which might help you when you're thrown into the deep end of remote working.
For regular tips and advice on remote working and social media make sure you follow me on Twitter @remoteworkworld
Do you run a corporate or business Twitter account?
Do you try to make the most of the micro-blogging platform?
Do you try and emulate some of the "techniques" that you see others doing?
Have you picked up bad habits when it comes to using Twitter?
What do you mean you don't know?
In that case STOP!
Before you tweet another post, please take some time to read the following...
In the meantime, here's my list of "12 Major Twitter Fails You MUST Avoid!".
12 Major Twitter Fails You Must Avoid!
1) Automatic Direct Message And Plug Of Your Business When Someone Follows You.
You've set up an automatic direct message service to DM people as soon as they follow you.
You think that this will save you time and is great for promotion...
You must be feeling very clever and you probably think that you're the only person who won't misuse this feature.
Experienced social media marketers on Twitter will immediately know that you're not being genuine and that the direct message they've received from you your bot has been set up as a lazy replacement for real
interaction and engagement.
Compounding this fail with you incorporating a plug for your services / business / website / Instagram account / Facebook account... ad nauseam... in your direct message is even worse!
Can't you wait to engage and interact with your followers before you move in with your blatant plug of your business or service?
Be genuine and you'll gain more followers and avoid unfollowers when they receive your "spam" automated DM or message.
2) Automatic Follow-Back When Someone Follows You
This is similar to #1 above and it smacks totally of automation and
Are you really sure that you want to automatically follow back any dubious Twitter accounts which may slip through the net?
Don't forget that you're judged by the company you keep...
... which means that who you follow is more important than who follows you.
3) Follow Friday
This meme thankfully somewhat fizzled out years ago, however there are still quite a few business and corporate Twitter accounts who insist on using this stupid meme...
Not only is this childish, but everyone who follows this person will then be notified any time someone replies or retweets this message in which you were included.
Of course, you can adjust your Twitter settings whereby you can switch off notifications from people you don't follow, but you really need that set to monitor Tweets about your company.
So, all day on a Friday while you're trying to work, your Twitter notifications constantly chunder away whenever another person reacts to your followee's #FF or #FollowFriday
Totally avoid the #FF #FollowFriday meme.
4) Mixing Your Personal Tweets With Your Business Tweets
I want to know about your company and your services.
I want to read great content which applies to your company and your services.
I want to read useful information from you which can help me.
I don't want to read you tweeting to a friend about the game you're going to this coming weekend.
I don't want to read about you ranting to another tweeter about the movie you saw last night.
I don't care in the slightest as to what you're going to eat for lunch at your desk.
Get the point?
The least you could do is set yourself up with a personal Twitter account; you know the type, the one with a profile which includes a flimsy disclaimer that your personal account doesn't reflect the views of your company.
Having personal conversations on Twitter in the wide-open space of your timeline gives the impression that you're an unprofessional narcissist...
"Look at me everyone!"
Alternatively, keep your personal tweets and rants as direct messages to your friends and associates.
But then again, don't you have enough work to do other than mix personal tweets with business tweets?
5) Overdoing The Hashtags
OK, so you've read somewhere that you need to include appropriate hashtags with your tweets, however when your hashtags take up more text in your tweet than the actual useful content or message, you're really showing yourself up as a total novice
... regardless of how long you've been using it.
Once again, your followers want to read your content, as much of it as you can possibly fit into a tweet.
Cramming as many hashtags into your tweets shows your desperation to get your tweet noticed and also shows your inexperience of using Twitter.
6) Not Using The Appropriate Grammar
"Yay dudes, check out our epic deals on our financial services and stuff
on our website" isn't what you would expect from a corporate Twitter account.
Trying to be "hip" or "street" when your brand doesn't reflect that is a totally unprofessional approach to marketing.
Alternatively, try to sound corporate when you're running a "hip" or "street" account is a fail too.
7) Failing To Add Images
Tweets with images are more likely to be read than those without.
The least you can do is add images, or better still, a video.
Do you add images to your offline promotions and publicity?
Of course you do.
What's the difference?
It's a cliché but it's true, "... a picture is worth a thousand words..."
8) Pimping Your Other Social Media Platforms
There's a reason people follow you on Twitter; usually a good reason, so why use your Twitter account to constantly pimp your other social media accounts... whether you're posting the same content there or not?
Which of your social media platforms do you prefer?
Then why send people to your other social medial accounts?
Isn't your Twitter account working well enough? Is that why you're desperate to get more eyeballs on all of your social media platforms?
Now this may be asking a lot from you, but haven't you considered improving your engagement on Twitter instead of sending your followers elsewhere with the faint hope that they'll get your message there instead?
You should be using your business or corporate social media accounts as a funnel by which you direct prospective customers to your main sales and service site and not play ping-pong with them from one social media site to another.
If you want your followers to take you seriously on your corporate and business Twitter account, then the least you can do is to take the effort to present yourself in a professional manner.
Do you fill your print ads, your press releases, your customer correspondence, or your shingle outside your business premises with typos?
... then why take less care with your Twitter account which many people regard as your store front?
10) Jumping Onto The Trending Bandwagon
A major event has just happened and it's trending on Twitter.
You'd be surprised at the number of corporate and business twitter accounts who use this opportunity to sell their wares.
Tempted to promote your car insurance service when a major pile-up has occurred on the major highway and it's trending on Twitter?
Tempted to plug your airline service when an aircraft crash is trending on Twitter?
Tempted to pimp your mental health services when a Twitter trend line relates to a celeb's suicide?
Think twice... Tweet once!
As mentioned above, people follow you on Twitter for a specific reason and more than likely, that reason isn't for them to receive your self-promotion.
When you send your followers unsolicited tweets or unsolicited direct messages plugging your business or services, you're spamming.
That's right... read that again... you're spamming...
.. and nobody likes spammers.
All it takes is a couple of people to report you to Twitter for spamming and you could quite easily have your account suspended...
...and you know...
... it would serve you right.
Instead, (and this might be going out on a limb for you...) you could engage with your followers and build up a relationship whereby you gain your prospective customers' trust and they come to you instead for your services instead of you going to them with your spam.
Let's face it, if you must lower yourself to unsolicited DMs and messages spamming your followers, then you obviously don't have much faith in your product or service to sell itself, do you?
12) Not Engaging
Sorry to disappoint you, but simply tweeting out great content isn't
enough if you want to build up a relationship with your prospective customers.
If that's all you do why don't you just simply put out daily press releases, that way you can totally avoid having to engage with any of your prospective customers.
Likes, retweets, answering queries, dealing with complaints, engaging in meaningful conversations relating to your existing and prospective customers' needs will help build your brand and more importantly... your reputation!
So, there you are, 12 Major Twitter Fails You Must Avoid!
Do you agree with the list?
Do you disagree with the list?
Do you have your own Twitter fails which you would have liked to see in this list?
Feel free to leave a comment!
Oh, and while you're at it, do feel free to follow this blog!
Until next time, take care and thank you for taking the time to read this blog post!
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